Cisco E-Flex
Identity Design, Digital & Motion support
E-Flex is an innovative energy service for electric vehicles, including cars, lorries, and bikes. It allows users to offset unused energy back into the grid, redistributing it across the UK.
My role in this project was to create the brand guidelines, support the digital & motion output for the identity and establish the brand presence for the gamechanging platform.
E-Flex, energy in motion, re-energizes the energy sector and supports the transition to a zero-carbon future.
The brand emphasizes the value of time, with visuals and user experiences inspired by a future in motion, driving our campaign line: "Time to Power Tomorrow."
The launch of E-Flex's new brand identity and app reached over a million people, showcasing its potential to transform energy distribution.