Bagel Spot
Identity Design, Art Direction, Copywriting
Bagel Spot reimagines the classic bagel shop, swapping the morning rush for a welcoming, social atmosphere. Instead of long queues and a grab-and-go culture, it’s a place to sit, catch up, and enjoy great food at a relaxed pace.
I based the identity on the idea of a store being a ‘great spot’ in town to meet friends and enjoy quality food.
The Bagel Spot logo is bold, round, and playful just like the bagels it represents.
The brand’s character is warm, nostalgic, and a little cheeky, drawing inspiration from classic bagel shops but flipping the script by encouraging people to sit in and savour the moment. It nods to traditional bagel shop aesthetics while feeling fresh and energetic.
Bagel Spot isn’t just a place to grab breakfast; it’s a destination where people feel at home rather than crammed in a queue, waiting to be rushed out.
Playful illustrations and clever wordplay bring the brand to life, reinforcing its inviting and community-driven spirit.
