ZUNO Fruit Teas
ZUNO Fruit Teas offer a variety of unique, fair trade fruit tea blends from across the globe. Unlike many of ZUNO's contemporaries, ZUNO is purposely trying to attract a younger audience. Fruit tea is typically considered a slightly more mature choice of drink for middle-aged and older adults, but ZUNO is trying to break this perception and get younger people enjoying the healthy benefits of fruit tea.
The soft gradient packaging was inspired by the tea defusing into the water and the illustrations are based on the particular flavour. I came up with the playful visual of putting fruit into a teabag over boring tea leaves that would appeal to the target audience. The intention is to feel bold and youthful but not too loud or edgy. I chose not to cover the packaging with a pattern as I feel this has been done to death on fruit tea brands, so instead have drawn all the attention of colour/pattern into a single circle device which sits in white space.