iRobotĀ® Paid Social
Art Direction, Illustration, Motion & Video
Design and art direction of iRobotĀ® social calendar content across the UK and European market social channels.
I mainly created sales & calendar social posts to showcase a more human side to the brand through my illustration and motion skills.
They had just rebranded and were looking to branch beyond their Gen W audience and it was important to highlight the āslice of lifeā aspect to make it stand out.
Eventually, I became the brand guardian, and I was given more responsibility as a Designer to work on digital banners, video content as well as tutorial posts that would be used on their website.
Outcome:
As a result of my creative direction and great consistent feedback from the client, the content that I had created was being used across all European markets through iRobotās websites social accounts.