Peep is an up and coming glasses brand based in Brighton. which prides itself on promoting diversity and uniqueness through wacky frames and colours to suit everyone. The company's brief expressed a desire for their brand to be bold, fun and represent summer, positivity, and self-love.
The Solution; Brighton is a quirky, colourful and unapologetically different coastal treasure. To honour this individuality, the identity draws on the distinct visual aesthetic of the iconic Brighton seafront with summer colours used for the touch points. I chose a trendy serif font to create the logo for Peep as I wanted it to act as a point of clarity for the brand, just as the glasses act to provide clarity to their user.