Peep is an up and coming glasses brand based in Brighton, UK. The brand prides itself on promoting diversity and uniqueness through wacky frames and colours to suit everyone. The brief expressed a desire for their brand to be bold, fun and represent summer, positivity, and self-love.
The solution; Brighton is a quirky, colourful and unapologetically different coastal treasure. To honour this individuality, the identity draws on the distinct visual aesthetic of the iconic Brighton seafront. Throughout the identity, a pride-inspired colour palette floods the touchpoint and playful imagery creates a friendly and chilled out tone of voice.