Ballot Vodka
Second-year university project which required the creation of an American vodka brand specifically targeted at right-wing conservatives. ​​​​​​​
My response was inspired by the 2016 Presidential Election happening at the time. I chose to try and appeal with the playful idea of finding the bottle with a coloured label that indicated who the consumer might be voting for in the election with the label acting as a voting slip. 
I looked into how different visual cues could determine consumer preferences, mirroring away a campaign may persuade someone to vote, and how people take sides with a competing brand in parallel to political elections.
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