Ballot Vodka

 The brief was to produce an American Vodka brand specifically targeted for right-wing, conservative Americans. 
My response was inspired by the 2016 Presidential Election happening at the time. I chose to try and appeal with the playful idea of picking a bottle that indicated who the consumer might be voting for in the election with the label acting as a voting slip
I played with how different visual cues could determine consumer preferences, mirroring a way a campaign may persuade someone to vote, and how people take sides with a competing brands similar to the election. 
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